The matrimonial sites in India enjoy patronage of clients from a vast range of people spread across the breadth and length of the country. India being a land of diverse ethnic, religious, cultural and linguistic groups, a study of the profiles posted on such matrimonial sites make an interesting study of the Land of Diversity which we all know as India. Any student of sociology will find any of the matrimonial sites in India a treasure-house of information for them. It is so because of the very nature of these sites since every client on the lookout for a suitable alliance for himself or herself has to reveal all the basic features of his or her persona such as his religion, caste, profession, economic condition, lineage and even eating habits such as vegetarian or non-vegetarian etc. and the type of person he will like to tie a knot with. Preferences given by the clients for their prospective bride or groom serve as an indicator of the emerging social and socio-economic trends.
Though essentially a business venture for their respective service provider, the matrimonial sites serve as sort of social organisation for the needy persons as these sites provide a very easily accessible , convenient and quite reliable platform to them at virtually no cost. By means of such sites, one can get to know candidates sitting miles apart without subjecting themselves to the agony or humiliation that is normally involved in alliances finalised through face to face interactions even at the introductory stages. Not only this, such websites are really a boon to the aspiring brides and grooms whose parents or guardians may not be sufficiently well-endowed to spend unnecessary money and time in pursuing each and every proposal. Moreover, these sites allow any party to thoroughly scrutinize the antecedents of a candidate without being noticed by such candidate or his guardians which facilitate an objective and impartial assessment of the merits or demerits of an intended alliance. Thus, in a way, these sites are saving many gullible and innocent persons from being entrapped or cheated by unscrupulous elements.